From now on, the ‘DC Kids’ will house comics for the age group of 8-12—similar to ‘DC Zoom’. And the Plain ol’ “DC” will be containing content suitable for ages 13 and above, which will also include the company’s titles set within the continuity of ‘DC Universe’.
Current books under the Vertigo imprint will now end up under the umbrella of ‘DC Black Label’ (for ages 17 and above).
In its beginning, in the year 1993, Vertigo imprint allowed many DC comic creators to come up with exclusive stories only for adults. Karen Berger was the founding member of Vertigo at that time. She used to discover young and new talent. Under her, creators like Alan Moore, Grant Morrison, and Neil Gaiman wrote many successful comic books.
After the announcement of Vertigo imprint getting a shutdown, she tweeted on her profile and wrote that the end of Vertigo was a long time coming. But she was also honored to work with so many talented editors and creators.
Corporate thinking & creative risk-taking don’t mix.DC nixing Vertigo was a longtime coming. But hey, we changed the game & we had a blast doing it!Honored to have worked with so many incredibly talented creators & editors & thx to all our fab readers! #VivaVertigo #Bergerbooks— Karen Berger (@karenpberger) 21 June 2019
In the recent announcement, DC co-publisher Dan DiDio said in his statement, on behalf of the company, “We launched Vertigo to provide an outlet for edgier material. That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.”
DC co-publisher and chief creative officer Jim Lee also tweeted after the announcement about Vertigo’s end.
Our decision to rebrand all content under the singular DC imprint is just that. Amazing bks that comprise the Sandman Univ e.g. will continue. Big plans for yr 2! YA, pop-ups & creator-owned comics will continue to be a big part of DC. No books are being cancelled or going away pic.twitter.com/0MpLf1rtXl— Jim Lee (@JimLee) 21 June 2019
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